Why Use Crave on Fire TV Stick?
The Amazon Fire TV Stick is one of the most popular streaming devices in Canada, and pairing it with a Crave subscription gives you access to HBO originals, Showtime content, live sports, and more — all on your TV. The setup process takes under five minutes.
What You'll Need
- An Amazon Fire TV Stick (any generation, including Fire TV Stick 4K)
- Your Amazon account (to download the app)
- An active Crave subscription
- Your Crave account credentials
- A phone or computer to complete web activation
Step 1: Install the Crave App
- From your Fire TV home screen, navigate to the Search icon at the top.
- Type "Crave" using the on-screen keyboard or your Alexa voice remote.
- Select the Crave app from the search results (look for the official app by Bell Media).
- Click Get or Download to install it. It should take under a minute.
Step 2: Launch the App and Get Your Activation Code
- Once installed, press Open or navigate to the Crave app in your Apps section.
- On the welcome screen, select Sign In.
- Choose Sign In on a Website (or "Activate on a Website").
- An activation code will appear on your TV screen — keep this visible while you move to the next step.
Step 3: Activate at crave.ca/activate
- On your phone or computer, open a browser and go to crave.ca/activate.
- Sign in using your Crave email and password.
- Enter the activation code shown on your Fire TV Stick screen.
- Click Activate.
- Your Fire TV Stick should automatically update — you're now signed in!
Navigating Crave on Fire TV Stick
Once activated, here's what you can do with the Fire TV Stick remote:
- Home button — Returns you to the main Crave menu
- Back button — Goes to the previous screen
- Voice button (Alexa) — Say "Open Crave" or "Search for Yellowstone on Crave" to navigate hands-free
- Select/OK button — Confirms selection and plays content
Optimizing Picture Quality on Fire TV Stick
To get the best streaming experience on your Fire TV Stick:
- Go to Settings > Display & Sounds on the Fire TV menu and set the display resolution to match your TV (1080p or 4K if you have a Fire TV Stick 4K).
- Ensure your Wi-Fi signal is strong — connect to a 5GHz band if available for less interference.
- Within the Crave app, you can set streaming quality under Settings > Video Quality.
Troubleshooting Fire TV Stick & Crave Issues
| Problem | Quick Fix |
|---|---|
| App won't install | Check your Amazon account region is set to Canada |
| Activation code not working | Refresh the app for a new code; codes expire in ~15 minutes |
| Buffering constantly | Restart your router and reconnect the Fire Stick to Wi-Fi |
| App keeps crashing | Clear app cache: Settings > Applications > Crave > Clear Cache |
Re-activating After a Sign-Out
If you're ever signed out (e.g., after a password change), simply open the Crave app on your Fire TV Stick, select Sign In, and repeat the activation code process. Your watchlist and preferences are saved to your account, so nothing will be lost.